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Why you're safe with the holiday experts

DERTOUR is part of the DERTOUR GmbH group of Frankfurt - one of the world's leading tour operators . We also hold our own ATOL and are members of ABTA.

We've been creating perfect tailor-made holidays to the heart of Europe for 50 years. A lot has changed in that time, but one thing that has always remained the same is our total focus on serving you in the very best way that we can. This includes ensuring your satisfaction and security. It's why DERTOUR is fully licenced with our own ATOL and is also adheres to all the rules and principles of ABTA.

ATOL is a financial protection scheme for holidaymakers travelling on an air inclusive holiday, which is managed by the Civil Aviation Authority. This protects you from losing your money or from being stranded overseas in the very unlikely event that DERTOUR should go out of business. Our Air Travel Organiser's Licence (ATOL) number is ATOL 1839.

When you buy an ATOL protected air inclusive holiday* from us, you will receive a confirmation invoice from us (or via our authorised agent through which you booked) confirming your arrangements and your protection under our ATOL.

* The air inclusive holidays we arrange are ATOL protected providing either the person who pays for the booking is present in the UK when the booking is made or the first leg of any flight or flights we arrange for you commences in the UK. For further information, visit the ATOL website at www.atol.org.uk

ABTA was created in 1950 by 22 leading travel companies. It now represents over 5,000 travel agencies and more than 900 tour operators, right across the British Isles. ABTA helps to maintain the highest standards of trading practice for the travel industry and its customers. The ABTA logo is a sign that you can expect choice, value and high levels of service from DERTOUR.

DERTOUR is also fully committed to always try to provide an alternative holiday or route in times of disruption that is out of our control, such as in the event of volcanic ash, disruption to air travel due to heavy snowfall or an airline strike grounding aircraft.

If you have any questions about our ABTA membership or the financial protection provided under our ATOL, please don't hesitate to call us on 020 7290 1104.

Dertour gives you ATOL protection with every flight

STEEL in DERTOUR digital brand redevelopment

Press release: 08 November 2010

STEEL was recently appointed as digital agency by German tour operator, DERTOUR. STEEL was tasked with digital brand redevelopment, digital strategy, web design and build, digital marketing and PPC.

The first phase of the digital brand redevelopment has been brought to life through the new dertour.co.uk - DERTOUR's first e-commerce website.

Through the digital brand redevelopment, STEEL has strongly repositioned DERTOUR as 'the travel experts on the ground in the Germany, Austria, Switzerland and beyond.' All web functionality, content and every digital marketing touch point supports this bold positioning which is backed up by DERTOUR's heritage and experience.

A new look, feel and content strategy for eCRM has also been implemented by STEEL - to further support this brand position - with expert info and holiday suggestions now regularly emailed to the DERTOUR base.

The first release of the new website was designed and built in just 6 weeks. It features a fully functioning search and booking engine and is fully integrated with COMTEC's Travelink and Commidea, offering tailor-made holidays from a database of 32 airlines and over 520 hotels.

Rapid deployment and agile process was employed to turn this technical web build around in weeks, instead of months. Design and build ran in parallel, with significant input from user testing through every phase of the prototypes. A cost-effective, modular framework was employed to meet the launch date, which allows for further functional enhancements without the need to reengineer previous releases.

Highlights of STEEL's PPC activity so far include a PPC remarketing campaign to target users who have visited the DERTOUR homepage, across the Google content network - and 100% Growth MoM (Sep to Oct) in impressions and clicks for the DERTOUR brand.

STEEL's travel heritage

Extensive experience with other travel websites, including Mark Warner and SeaFrance, influenced the development of a very intuitive user journey.

Andy Hinder, Managing Partner, STEEL

"We're extremely excited to be working with DERTOUR. Not only does this represent a rare opportunity to rebuild the brand from the bottom up, but also to bring it to life across a multitude of audience touch points, including driving interest through channels such as search; capturing and converting with the new website and engaging, developing and retaining across areas such as social media.

The team at DERTOUR UK have a refreshing approach to the way they want to take the brand and business forward and in so doing have provided an unmissable opportunity for STEEL to help measurably drive the brand communication forward.

It's not so much about reinventing the wheel, it's very much about recognising the core brand attributes that DERTOUR has in strength and then employing consistent, integrated brand communications that establish and reinforce the DERTOUR point of difference and rich heritage.

We are very much looking forward to using the broad range of skills we have here at STEEL to help DERTOUR achieve great success and, in so doing, to build a successful relationship for a very long time to come."

Julie Craig, Managing Director, DERTOUR

"The team at STEEL are extraordinary - in a good way! The breadth of expertise and experience in travel as well as the online marketplace meant we achieved the initial launch of our new website in a breathtakingly short time.

The creativity and drive with which the whole STEEL team approached the project was fantastic.

Their flexible approach enabled us to reassess priorities based on joint discussions as we went along. We are delighted to have a robust and scalable platform on which we can continue to build, with the benefit of experience from the live site.

Whilst many travel companies in the UK market are consolidating we continue to break that trend with heavy investment in developing our e-commerce operation and user experience. As we enter our 50th year of trading in the UK we are in good shape with not only new products and services, but cutting-edge technology and practices, made possible by the agencies we work with, and we look forward to forging a successful and long term partnership with the team at STEEL."

STEEL contact:

Andy Hinder andy.hinder@steellondon.com 0208 871 2656

DERTOUR contact:

Julie Craig julie.craig@dertour.co.uk 0207 290 1122

About STEEL

STEEL is a digital agency with 16 years experience.

STEEL specialises in digital strategy and consultation, online brand development, eCRM, display advertising, designing, building and hosting highly accessible and engaging websites and compelling viral campaigns for clients such as Debenhams, Mark Warner, TalkTalk, Perfect Pizza and SeaFrance.

About DERTOUR

DERTOUR provides tailor-made holidays to Germany and all of Europe.

They are experts on every type of holiday, from city breaks to large group tours - for business or pleasure.

DERTOUR is Germany's 2^nd largest tour operator and they are recognised as the UK's leading Germany holiday specialist. The UK HQ is in the heart of London, and they have been operating in the British market since 1961.

For your perfect tailor-made holiday, please call our expert travel team on:

0203 131 0527

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